Advertising and Sex - 2303 Words

Lets prove thatÂ… Sex, indecency, violence, danger, disaster and death. These are topics that catch the eye of the average person. They catch our attention because they interesting subjects. They intrigue us. They spark our curiosity. They also raise a lot of controversy. Companies will use these words in their advertising to grasp the attention of all viewers. In this day in age advertisers will stop at nothing to get an edge on their competitor and will use such topics as sex and death to get ahead. Today, in this paper I will using the example of sex in advertising to portray this controversial area and exploit its problem areas. Sex and indecency are very mature areas and should not be used loosely. In todays society almost anything†¦show more content†¦What I mean by honesty is the product information is not all ways how it is displayed. Lets address the issues of what we care about, the way we raise our children, our ideas of right and wrong conduct, these in my view are all together. L ets take a look at liquor and tobacco advertising. The image of the Marlboro Man is one example. This type of advertisement depicts a buff, handsome, cool man smoking a cigarette. What message is this conveying to our young people? That it is cool to smoke. We all know it has been proven that smoking cigarettes can cause cancer. This type of advertisement causes the consumer to subliminally change their opinion of various items. This is why most advertising is geared towards the younger more susceptible crowd. Abercrombie and who? The Carls Jr. case is not alone in sexual content. Sex is everywhere we look in todays society. In The Prevalence of Sexual Imagery in Ads Targeted to Young Adults, Abercrombie Fitch made an advertising attempt at combining a magazine with a catalog. They call it the manalog. In this manalog they targeted young adults by using sexual imagery throughout their products. They increased their revenues from $50 million to over $1.5 billion in 2001. From these numbers one could say that sex does sell. In a survey taken in 2001 results found that 44% of young adults (age18-24) said they are more likely toShow MoreRelatedSex in Advertising912 Words   |  4 PagesSex In Advertising An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual wayRead MoreSex in Advertising1358 Words   |  6 PagesSex in Advertising I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertisingRead MoreSex in Advertising889 Words   |  4 Pagesfaces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying wome n. Sex in advertising has been around for a longRead MoreNegative Effects of Sex in Advertising1151 Words   |  5 Pagescommercials that you see everyday? They simply use sex. Sex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a particular product or service. The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attentionRead More Media Advertising and Sex Essay1210 Words   |  5 Pagesunderlying message. It is often heard that â€Å"sex sells.† So, many advertisers will use beautiful women and men in their advertisements to try to market a product. The hope is that â€Å"sex will sell,† and people will go out and buy what the ads are selling. There are many advertisements and commercials that use this approach. Prime examples of this are the advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a wayRead MoreAdvertising: Sex Sells Essay example1765 Words   |  8 Pagesmagazine? I would like to look like her. What do you say to your self when you see the product? Will this product help me look like her? Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so obsessed with our bodies andRead MoreWhat Makes Sex For Advertising So Appealing?1674 Words   |  7 Pages Sex is a very controversial subject that normally attracts a lot of attention, which forces it be extremely exploitable for attention craved advertisement creators. Sex can be defined as ways to gain consumers attention (Belch Belch 2007). What makes sex in advertising so special? Why is sex so appealing to consumers? Sexual appeal can be characterized as an emotional trigger. Sex can be construed as the soul of advertising. (Brayan 2003) There are various emotions that an advertiser can utilizeRead MoreThe role of sex in advertising is deba table and most individuals, including industry experts,2300 Words   |  10 Pages The role of sex in advertising is debatable and most individuals, including industry experts, conclude that having the target audience of an advertisement comprehend the overall message being sent in an advertisement is the essential objective. In order for a message to get across, the advertisement must first get the attention of the target audience or market. After all, if advertisers are unable to get one’s attention they will not be able to send a message. There are many strategies that advertiser’sRead MoreSex in Advertising1759 Words   |  8 PagesSex in Advertising: Beneficial or Controversial? Watch any amount of television throughout the day and at some point a sexually charged commercial advertisement will be aired. The commercial could show to barely dressed, large breasted, beautiful women fighting in a public location about whether or not the beer is great tasting or less filling. Another commercial will hint that using their body spray will lead to attracting not only one women but an entire room full of women. Not to worry,Read MoreViolence and Sex in Advertising2235 Words   |  9 PagesVIOLENCE AND SEX IN ADVERITISING Violence and Sex in advertising is a controversial issue in American society. Some think that this type of advertising is not an issue while others believe it can be a major issue. While most people know what violence and sex in advertising contain, I believe it’s important to define what it really is. Violence and Sex in advertising can be defined as any advertisement that depicts some type of nudity whether is be partial or complete while also insinuating some